Connect Your Game with Streamers Who'll Like It.
Let Your Title Get Discovered.

Lazy Otter helps game developers get their games discovered by efficiently delivering codes to the right streamers.

We prioritize getting your game to the right streamers. Working with a "Steam Key Pool", our "Weekly Retargeting" then maximizes engagement from this select group. This means efficient spending for better, more meaningful results. Such a focus, centered around the strategic use of a "Steam Key Pool" and "Weekly Retargeting", directly encourages key activation by streamers who are likely to like your game.

"Weekly Retargeting" is our proactive approach to maximize key usage. For streamers in your "Steam Key Pool" who haven't activated their key, we conduct fresh outreach attempts each week, as per your plan. This systematic re-engagement is designed to encourage key activation and broaden your game's visibility.

We match your game with relevant streamers using your game's details (genre, tags) and our extensive, curated database of streamers, rated from past campaigns. This data-driven approach, combined with your optional criteria (follower count, etc.), helps us target effectively.

We just need your game’s Steam page, a few visuals, the features you'd like to highlight, and your game codes. From there, we’ll take care of the rest. If you'd prefer, you're also welcome to be involved in setting the Steam tags or streamer selection criteria such as follower count, average viewers, partner status, or language.

We do not offer a free trial at this time. However, if you have any questions or concerns before committing to a paid plan, feel free to reach out to our support team. We're more than happy to discuss any details and help you determine if our service is the right fit.

If your needs change or you find you've outgrown your current plan, you can easily switch to a different plan. Simply contact our support team, and we'll assist you with upgrading or downgrading your plan to better suit your requirements.

Send a DM to Lazyotterco on Discord or drop us an email info@lazyotter.co for any support inquiries.

Yes, Lazy Otter is designed to handle multiple game titles and outreach campaigns concurrently. You can run campaigns for different games or different target audiences simultaneously. This flexibility allows you to manage all your influencer marketing efforts efficiently from one central platform. Feel free to set up as many campaigns as your requirements, and our platform will ensure that creator outreach process for all of them.

Basic Plan: Our goal is for a good portion of your Steam keys to be activated by streamers. If streamer key activation is below approximately 20% after our campaign, we'll conduct additional focused outreach for you at no extra cost. If this doesn't achieve a satisfactory improvement, we'll discuss a fair resolution with you, such as a partial refund or service credit.

Premium Plan: With its broader scope, our activation target for the Premium Plan is higher. If activation is below approximately 40%, we'll implement substantial, renewed outreach efforts. Should the outcome remain unsatisfactory, we'll proactively work with you on a significant resolution, like a substantial service credit or a partial refund.

We encourage you to discuss any concerns with us directly via Discord (Lazyotterco) or email (info@lazyotter.co)

Yes, you'll receive comprehensive performance reports detailing outreach and streamer engagement.