Connect Your Game with Streamers Who'll Like It.

Lazy Otter, an affiliate of Rogue Duck Interactive, is a game marketing service that helps game developers increase their game's visibility by delivering keys to relevant streamers.

After receiving your basic game details, we prepare a custom outreach draft and get your approval. Once approved, your involvement is minimal and we handle the rest.

Based on your game's genre and tags, we identify similar titles and match your game with relevant streamers from our database of over 200,000 Twitch streamers. Using performance metrics and insights gathered from hundreds of outreach waves across past games, we prioritize the most relevant streamers and begin distributing your Steam keys.

One week later, we initiate the retargeting process for any unactivated keys and pass them on to the next most relevant streamers.

Shortly after your purchase, typically within 1–2 business days, you'll receive an email explaining the next steps and outlining the information we need to begin your campaign.

We will ask for some game details, specific features you would like highlighted, a few visuals, and the right type of Steam keys. Once you approve the outreach draft, we begin outreach at a date you choose.

If you have any questions before or after your purchase, you can always reach us at info@lazyotter.co

After your purchase, we contact you by email and share a short checklist of what is needed, such as your basic game details, visuals, and Steam keys.

When we have enough info, we prepare your outreach draft for approval. After you confirm, we start the outreach either right away or at your preferred date. Every week we keep the campaign active by sending unused keys to new relevant streamers as part of our retargeting process.

During the campaign, we handle any rare key issues with backup codes and share Twitch performance reports throughout the process. When all retargetings included in your package are completed, we continue to respond to streamers.

If you have any questions, please feel free to reach us at info@lazyotter.co

We work with both upcoming and released titles. For unreleased games, we just need Steam keys that allow streamers to play before launch.

After your purchase, the campaign begins whenever you are ready. We will only begin the initial outreach wave and the subsequent "Weeks of Retargeting" period upon your final approval, ensuring you receive the full value of your package, with no rush.

Twitch has a wide variety of content creators across different genres and communities. It also provides clear visibility into which streamers are playing specific games, making it easier to identify relevant streamers, track game activity, and report campaign results accurately and consistently.

Additionally, Twitch has fewer spam or fake channels compared to other platforms due to stricter moderation standards, helping us maintain a cleaner, more reliable streamer database.

The number of streamers who end up playing your game isn't fixed; it reflects its unique appeal to streamers. Streamers are more likely to try games that are a good fit for their channel or personal taste. Campaign performance therefore naturally varies from game to game. Our service acts as an amplifier: the more attractive your game is to streamers, the greater the potential impact of our service.

For example, a game with a natural draw for streamers, like one of our clients, Potion Shop Simulator, can get hundreds of streamers to play. Our campaigns typically attract at least a few dozen streamers.

We connect your game with thousands of relevant streamers, but the final decision to play is always theirs.

Results vary from game to game. You can explore hours streamed, hours watched, and other Twitch performance metrics for some of the games we've worked with on the Our Work page.

The Steam Key Pool determines how many keys are available for your campaign, while Retargeting helps us make the most of them.

Rather than limiting your campaign to a fixed number of outreach emails, we focus on reaching relevant streamers efficiently. Unactivated keys are offered to new groups of streamers during each retargeting wave, giving your game additional opportunities to get discovered.

This means the total number of streamers contacted can vary depending on how quickly your keys are activated.

We typically perform our retargeting process on a weekly basis. During each wave, any unactivated keys from your pool are offered to a new, relevant group of streamers. This helps maintain continuous outreach and creates fresh opportunities for your game to reach new streamers.

We match your game with relevant streamers using your game's details (genre, tags) and our extensive, curated database of streamers, rated from past campaigns. This data-driven approach, combined with your optional criteria (specific languages, etc.), helps us target effectively.

We just need the basics: your game's Steam page, a few visuals, and the features you'd like to highlight. We handle the core targeting based on your game's genre and tags. You also have the option to provide additional criteria, such as specific streamer demographics.

For the game keys, the campaign requires the full amount for your package's "Steam Key Pool", plus an additional buffer of around 20%. This reserve pool is used to resolve any potential key issues and fulfill additional requests from streamers, ensuring the campaign runs smoothly.

Yes, to ensure streamers receive the best experience and the campaign runs effectively, please ensure your Steam keys meet these requirements:

General Key Requirement: All keys must add the game directly to the streamer's Steam library. This applies to all titles, whether they are fully released or still in development. We cannot accept keys that grant temporary access, such as those for limited-time betas, playtests, or timed demos.

Key Timing and Types: For campaigns run before your game's launch, the "Release State Override" key type is recommended. For campaigns run after release, the "Default Release Key" key type works fine. For outreach campaigns run before your game's launch using the "Release State Override" key type, if a public demo is available, the version activated by the key should ideally contain more content than the demo.

We can run outreach campaigns for games that haven't been released yet, as long as you can provide full Steam keys that allow streamers to play before launch, whether or not a public demo is available.

Our service focuses on full-game key outreach rather than demo announcements or playtest campaigns.

A Twitch category is required for tracking your campaign's performance. If your game doesn't have one yet, you'll need to register it on IGDB (Internet Games Database). Twitch automatically creates categories for games listed on IGDB.

The outreach campaign cannot begin until your game's Twitch category appears on Twitch. Please note that while this usually takes 1-2 days after an IGDB submission, the exact timing is outside our control.

Yes, we provide detailed Twitch performance reports throughout your campaign. You can receive them on a regular basis, such as weekly, or upon request.

Absolutely. Our done-for-you service is designed to manage campaigns for multiple games and target audiences simultaneously. We handle the entire process for each title, from streamer selection to campaign management and responding to streamer inquiries, ensuring all your campaigns are run effectively.

For any support inquiries, you can drop us an email at info@lazyotter.co or add Lazyotterco on Discord as a friend to send a DM. We will also contact you via email after your purchase to get started.